Sitejabber Landing Pages

WEB & MOBILE DESIGN

Creating different landing pages that are consistent throughout its web and mobile platform.

ROLE

Designer

TIMEFRAME

June 2019 - Jan. 2020

TOOLS

Figma
Illustrator

TEAM

One Designer (Me)

Having been around since 2008, Sitejabber's brand identity has remained relatively consistent. The following landing pages hope to retain the same look and feel while being relevant for more modern audiences. They are designed to be uniform across all platforms to accommodate the shift from desktop to mobile users.

Free Trial Page

The free trial pages were based on Sitejabber's tiered pricing section. Instead of showing each tier individually, the pages included an interactive element that displayed a price based on the user's needs. By standardizing what each plan includes, we were able to minimize clutter and improve navigation.

Business Landing Page

This landing page took cues from industry leaders as I tried to understand which format would lead to the highest conversions. The headline tells visitors how they can benefit from Sitejabber, followed by companies and testimonials to boost its credibility. Each section has a CTA button, and an alternative version removes the form at the top only to be shown when a visitor clicks the "Request a Demo" button. By doing so, I hoped to decrease the user's pressure to sign up and encourage them to read Sitejabber's benefits before making a decision.

REFLECTION

These landing pages were a lesson on creating something uniform, yet personal enough to be relevant to each visitor. Building a compelling landing page and trying to resonate with your audience is not easy. I learned how important it is to tailor your landing page to your target market, and not only have your audience understand your product, but feel the need to act.

Sitejabber Style Guide

Illustrations

Selected Works